Promoting a website is not an easy task. But it is not mission impossible. If you know the secrets, nothing about building a website is difficult. Strategic link building will bring in more visitors to your website or blog.
The following is a big list of over 100 link building strategies. Some of them are good, some of them are bad, and the rest may be ugly. You really don’t know what will work for you until you test them and find out by yourself. A particular link building strategy may work for other people, but it may not work for you. A link building strategy may have worked in the past, but it may not work now or in the future. A link building strategy may look good on paper, but may be terrible in practice. In order to find the best link building strategy to fit your needs, you have to consider your own situation first. Over all you are the implementer of the strategy.
100 Link Building Strategies:
1. Buy home page backlinks on sites like backlinksforum.com.
2. Add a “link to us” page on your site, and teach people how to add your link to their blogs or websites.
3. Add the link of your company’s website to its profile on Google Maps.
4. Add the link of your company’s website to the online version of Yellow Pages.
5. Add your company to Bing Map, and add the link of your company’s website onto the listing page.
6. Add your link to local business directories or blog directories.
7. Add your link to your profile on Web 2.0 sites.
8. Add your links to your email signatures.
9. Add your site to government websites.
10. Answer questions and leave your link as a resource on sites like Yahoo Answers.
11. Apply for awards in your niche.
12. Ask people link to you and in return compensate them with small incentives.
13. Ask your business partners to link to your company’s website.
14. Ask your customers to link to your sites.
15. Ask your employees to link to your company’s website, if they have blogs.
16. Be social, and get backlinks from social bookmark sites like Digg.
17. Become a member of your local commerce, and get your link onto their member directory.
18. Become an expert in your niche, and get interviewed by other webmasters or bloggers.
19. Buy ads with link backs on popular websites or blogs.
20. Buy backlinks from other websites through link brokers like Text Link Ads.
21. Buy expired domains with existing backlinks on sites like Godaddy Auction, and use those domains to create your own websites.
22. Buy links in email newsletters.
23. Buy pay-per-click (PPC) traffic on sites like Google Adwords.
24. Comment on .edu or .gov blogs.
25. Compile a list of useful websites (with your site included) and submit it to sites like listverse.com.
26. Conduct a research and release unique results on your website.
27. Conduct a survey on an interesting topic.
28. Contact bloggers or webmasters directly to buy links with specific keywords in their existing published articles.
29. Contact other bloggers for content swaps. You write for them, and they write for you.
30. Contact other webmasters and beg for links.
31. Contact other webmasters or bloggers and exchange links with them.
32. Create a Facebook Fan page for your website.
33. Create a free Facebook application and share it with other Facebook members.
34. Create a free Firefox Add-on and share it with other Firefox users.
35. Create a free quiz, and use it as link bait.
36. Create a free script and submit it to sites like hotscript.
37. Create a free web template and share it with other webmasters.
38. Create a free Wordpress plug-in and share it with other bloggers.
39. Create a free Wordpress theme and share it with other Wordpress bloggers.
40. Create a high quality podcast and submit it to free podcast directories.
41. Create a niche specific glossary and publish it via press release.
42. Create a twitter account, and get social media exposure on twitter.com.
43. Create a video clip and upload it to video sharing sites like Youtube.com.
44. Create a website widget and share it with online users.
45. Create an affiliate program for your business, and add your link to affiliate program directories.
46. Create and share a petition on sites like ipetitions.
47. Create blogs on free blog hosting sites like blogger.com and link back to your own websites. Actually you can find a long list of free blog and website hosting sites at topfreewebhostingservices.com.
48. Create free software and share it on freeware websites.
49. Create profiles on forums and add your link to your forum profiles.
50. Create your own network of blogs or websites, and link them together.
51. Get backlinks from Wiki sites like Wikipedia.
52. Get links from free photo sharing sites by submitting your photos.
53. Give a presentation at a college class, and get a backlink from .edu website.
54. Give away free ebooks.
55. Give away free graphics for web developers.
56. Give away physical products as freebies.
57. Give out awards to other websites or online business.
58. Give out coupon codes and submit them to coupon directories.
59. Give out review copies, and ask reviewers to write reviews about your products or services and link back to your website.
60. Give out your script containing your site link and ask people to use it on their websites.
61. Give your own testimonials to products or services that you have purchased, and you may get backlinks from their sales page.
62. Hire free lancers, and add your link in the online job postings.
63. Interview an expert or celebrity, and create articles, audio clips, video clips or other web contents around it.
64. Join associations in your niche and get backlinks from their websites.
65. Join business evaluation programs like the Better Business Bureau (BBB), and get backlink from their websites.
66. Join online groups in your niche on sites like Yahoo Group, and add your like to your profile.
67. Leave a comment on other people’s blogs, particularly in your niche.
68. Make a friend with a college student, and ask them to link to your website from his or her .edu blog.
69. Make donations to other websites or blogs. In return, they may link to your site.
70. Make donations to political causes, and get links back from donor’s pages.
71. Open an ebay store, and you may get a link back from ebay.com.
72. Organize a group in your niche using sites like meetup.com, and add your link onto the event page.
73. Participate in discussions on related forums and add your link to your forum signatures.
74. Pay a blogger to write something about your website and publish the post on his or her own blog. You can buy your blog exposure on sites like payperpost.com.
75. Ping your posts or web-pages using online ping services like Ping-O-Matic.
76. Post an interesting picture on your website.
77. Post classified ads about your products or services on free classified ads websites. Remember to add the link of your website in your ads.
78. Publish a case study on your site.
79. Publish articles on Web 2.0 sites like Squidoo.com.
80. Research on your competitors’’ websites, and find out where they get their backlinks. Copy their backlink strategies.
81. Review products or services online, add links on your reviews.
82. Run a contest.
83. Run a promotion, and your website link may be picked up by deal websites.
84. Run a sweepstakes.
85. Search websites with the “add url” feature, add your link to these sites.
86. Sign on guest books and leave your link.
87. Sponsor an event, and get a link back from the event website.
88. Submit articles to article directories.
89. Submit articles to private blog networks.
90. Submit press release to free press release sites like PR Log. See the big list of free press release sites.
91. Submit your blog or website to niche directories.
92. Submit your blog or website to RSS feeds directories.
93. Submit your blog or website to web directories.
94. Submit your link to website evaluation sites like Alexa.
95. Submit your pictures to web cam directories like onlinecamera.com.
96. Upload PDF files containing your links to document sharing sites like docstoc.com.
97. Write “how to” articles and submit them to sites like wikihow.com.
98. Write an ebook and upload it to free ebook directories.
99. Write articles for blogs accepting guest posts.
100. Write news-worthy stories containing your sites’ link and submit them to news sites.
Did you find a new idea in the 100 link building strategies listed above?
Honestly, I have not used most of these strategies, so I don’t guarantee that they will work for you. All the information provided is just for informational purposes only. As I mentioned earlier, not all of these strategies are good. Some of them may sound good, but not work in real world. You understand that you try these strategies at your own risk. Some of these may be even harmful for your website’s performance. So you have to do a thorough research on the strategies you choose, before implementing them.
Obviously the list above is not complete, although 100 link building strategies have been listed in it. And it doesn’t provide detailed guides for your link building campaign either, because that is not my intention. Instead, what I put here is just to inspire you to generate your own ideas and link building or website promotion plans. After all, you know what you want, what you can do, what you can afford and what is best for your interest in the short term and in the long term. So the strategy or idea doesn’t matter, but you matter. You should always keep an open mind and be creative.
If you are new to link building, search engine optimization (SEO), web promotion and internet marketing, it doesn’t matter because you can always learn the required knowledge and techniques. In general, there are two ways to acquire information: learn from other people, and learn by yourself. To learn from other people’s experience, you can read books, read articles online, watch video tutorials, listen to podcasts, discuss with other people on the forum, chat with people online, on the phone and face to face, and so on. For instance, you may have learned several SEO link building tips online. To learn by yourself, you have to make your own observations and do your own experiments. There is always some information that people don’t want to share with you. That is why we call them secrets. And there is always some information that nobody knows yet. So you have to figure them out based on your experience. After searching and reading online, you have found these 100 link building strategies. Now what you need to do is just to think and test and to figure out which ones fit your needs best.
The following is a big list of over 100 link building strategies. Some of them are good, some of them are bad, and the rest may be ugly. You really don’t know what will work for you until you test them and find out by yourself. A particular link building strategy may work for other people, but it may not work for you. A link building strategy may have worked in the past, but it may not work now or in the future. A link building strategy may look good on paper, but may be terrible in practice. In order to find the best link building strategy to fit your needs, you have to consider your own situation first. Over all you are the implementer of the strategy.
100 Link Building Strategies:
1. Buy home page backlinks on sites like backlinksforum.com.
2. Add a “link to us” page on your site, and teach people how to add your link to their blogs or websites.
3. Add the link of your company’s website to its profile on Google Maps.
4. Add the link of your company’s website to the online version of Yellow Pages.
5. Add your company to Bing Map, and add the link of your company’s website onto the listing page.
6. Add your link to local business directories or blog directories.
7. Add your link to your profile on Web 2.0 sites.
8. Add your links to your email signatures.
9. Add your site to government websites.
10. Answer questions and leave your link as a resource on sites like Yahoo Answers.
11. Apply for awards in your niche.
12. Ask people link to you and in return compensate them with small incentives.
13. Ask your business partners to link to your company’s website.
14. Ask your customers to link to your sites.
15. Ask your employees to link to your company’s website, if they have blogs.
16. Be social, and get backlinks from social bookmark sites like Digg.
17. Become a member of your local commerce, and get your link onto their member directory.
18. Become an expert in your niche, and get interviewed by other webmasters or bloggers.
19. Buy ads with link backs on popular websites or blogs.
20. Buy backlinks from other websites through link brokers like Text Link Ads.
21. Buy expired domains with existing backlinks on sites like Godaddy Auction, and use those domains to create your own websites.
22. Buy links in email newsletters.
23. Buy pay-per-click (PPC) traffic on sites like Google Adwords.
24. Comment on .edu or .gov blogs.
25. Compile a list of useful websites (with your site included) and submit it to sites like listverse.com.
26. Conduct a research and release unique results on your website.
27. Conduct a survey on an interesting topic.
28. Contact bloggers or webmasters directly to buy links with specific keywords in their existing published articles.
29. Contact other bloggers for content swaps. You write for them, and they write for you.
30. Contact other webmasters and beg for links.
31. Contact other webmasters or bloggers and exchange links with them.
32. Create a Facebook Fan page for your website.
33. Create a free Facebook application and share it with other Facebook members.
34. Create a free Firefox Add-on and share it with other Firefox users.
35. Create a free quiz, and use it as link bait.
36. Create a free script and submit it to sites like hotscript.
37. Create a free web template and share it with other webmasters.
38. Create a free Wordpress plug-in and share it with other bloggers.
39. Create a free Wordpress theme and share it with other Wordpress bloggers.
40. Create a high quality podcast and submit it to free podcast directories.
41. Create a niche specific glossary and publish it via press release.
42. Create a twitter account, and get social media exposure on twitter.com.
43. Create a video clip and upload it to video sharing sites like Youtube.com.
44. Create a website widget and share it with online users.
45. Create an affiliate program for your business, and add your link to affiliate program directories.
46. Create and share a petition on sites like ipetitions.
47. Create blogs on free blog hosting sites like blogger.com and link back to your own websites. Actually you can find a long list of free blog and website hosting sites at topfreewebhostingservices.com.
48. Create free software and share it on freeware websites.
49. Create profiles on forums and add your link to your forum profiles.
50. Create your own network of blogs or websites, and link them together.
51. Get backlinks from Wiki sites like Wikipedia.
52. Get links from free photo sharing sites by submitting your photos.
53. Give a presentation at a college class, and get a backlink from .edu website.
54. Give away free ebooks.
55. Give away free graphics for web developers.
56. Give away physical products as freebies.
57. Give out awards to other websites or online business.
58. Give out coupon codes and submit them to coupon directories.
59. Give out review copies, and ask reviewers to write reviews about your products or services and link back to your website.
60. Give out your script containing your site link and ask people to use it on their websites.
61. Give your own testimonials to products or services that you have purchased, and you may get backlinks from their sales page.
62. Hire free lancers, and add your link in the online job postings.
63. Interview an expert or celebrity, and create articles, audio clips, video clips or other web contents around it.
64. Join associations in your niche and get backlinks from their websites.
65. Join business evaluation programs like the Better Business Bureau (BBB), and get backlink from their websites.
66. Join online groups in your niche on sites like Yahoo Group, and add your like to your profile.
67. Leave a comment on other people’s blogs, particularly in your niche.
68. Make a friend with a college student, and ask them to link to your website from his or her .edu blog.
69. Make donations to other websites or blogs. In return, they may link to your site.
70. Make donations to political causes, and get links back from donor’s pages.
71. Open an ebay store, and you may get a link back from ebay.com.
72. Organize a group in your niche using sites like meetup.com, and add your link onto the event page.
73. Participate in discussions on related forums and add your link to your forum signatures.
74. Pay a blogger to write something about your website and publish the post on his or her own blog. You can buy your blog exposure on sites like payperpost.com.
75. Ping your posts or web-pages using online ping services like Ping-O-Matic.
76. Post an interesting picture on your website.
77. Post classified ads about your products or services on free classified ads websites. Remember to add the link of your website in your ads.
78. Publish a case study on your site.
79. Publish articles on Web 2.0 sites like Squidoo.com.
80. Research on your competitors’’ websites, and find out where they get their backlinks. Copy their backlink strategies.
81. Review products or services online, add links on your reviews.
82. Run a contest.
83. Run a promotion, and your website link may be picked up by deal websites.
84. Run a sweepstakes.
85. Search websites with the “add url” feature, add your link to these sites.
86. Sign on guest books and leave your link.
87. Sponsor an event, and get a link back from the event website.
88. Submit articles to article directories.
89. Submit articles to private blog networks.
90. Submit press release to free press release sites like PR Log. See the big list of free press release sites.
91. Submit your blog or website to niche directories.
92. Submit your blog or website to RSS feeds directories.
93. Submit your blog or website to web directories.
94. Submit your link to website evaluation sites like Alexa.
95. Submit your pictures to web cam directories like onlinecamera.com.
96. Upload PDF files containing your links to document sharing sites like docstoc.com.
97. Write “how to” articles and submit them to sites like wikihow.com.
98. Write an ebook and upload it to free ebook directories.
99. Write articles for blogs accepting guest posts.
100. Write news-worthy stories containing your sites’ link and submit them to news sites.
Did you find a new idea in the 100 link building strategies listed above?
Honestly, I have not used most of these strategies, so I don’t guarantee that they will work for you. All the information provided is just for informational purposes only. As I mentioned earlier, not all of these strategies are good. Some of them may sound good, but not work in real world. You understand that you try these strategies at your own risk. Some of these may be even harmful for your website’s performance. So you have to do a thorough research on the strategies you choose, before implementing them.
Obviously the list above is not complete, although 100 link building strategies have been listed in it. And it doesn’t provide detailed guides for your link building campaign either, because that is not my intention. Instead, what I put here is just to inspire you to generate your own ideas and link building or website promotion plans. After all, you know what you want, what you can do, what you can afford and what is best for your interest in the short term and in the long term. So the strategy or idea doesn’t matter, but you matter. You should always keep an open mind and be creative.
If you are new to link building, search engine optimization (SEO), web promotion and internet marketing, it doesn’t matter because you can always learn the required knowledge and techniques. In general, there are two ways to acquire information: learn from other people, and learn by yourself. To learn from other people’s experience, you can read books, read articles online, watch video tutorials, listen to podcasts, discuss with other people on the forum, chat with people online, on the phone and face to face, and so on. For instance, you may have learned several SEO link building tips online. To learn by yourself, you have to make your own observations and do your own experiments. There is always some information that people don’t want to share with you. That is why we call them secrets. And there is always some information that nobody knows yet. So you have to figure them out based on your experience. After searching and reading online, you have found these 100 link building strategies. Now what you need to do is just to think and test and to figure out which ones fit your needs best.
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